Shown at CES 2021, JRNY by Bowflex creates an experience that gives people the ability to customize their workouts. The adaptive experience unfolds with a JRNY Membership and on a smart device or touchscreen for connected pieces of equipment like the brand's treadmill, elliptical or bike.
The system is designed to create tailor-made workouts that keep people on track, progressing and challenged. While people sometimes find themselves bored or reaching a plateau after doing their regular routines for a while, JRNY automatically adapts daily workouts so that they get more difficult as users become more physically fit.
At a time when people are primarily working out from home, the experience also gives people the change to virtually escape by exploring 25 worldwide destinations during their workouts.
Adaptive Workout Programs
JRNY By Bowflex Customizes Workouts for All Capabilities
Trend Themes
1. Adaptive Workout Programs - Fitness companies should invest in AI-powered adaptive workout programs to personalize fitness regimes based on user preferences and progress.
2. Virtual Fitness - Fitness companies can leverage virtual reality technology to create immersive experiences and transport users to different parts of the world during their workouts.
3. Connected Fitness - Fitness equipment manufacturers can capitalize on the trend towards connected fitness by developing smart, touchscreen-enabled equipment that integrates with personalized workout programs.
Industry Implications
1. Fitness - Fitness companies can disrupt the market by incorporating AI and VR technologies to create personalized, immersive workout experiences that keep users engaged and motivated.
2. Technology - As fitness becomes increasingly digital, technology companies can seize the opportunity to develop smart devices, software, and sensors that enhance the overall fitness experience.
3. Consumer Electronics - Consumer electronics companies can differentiate themselves in the crowded marketplace by partnering with fitness equipment manufacturers to create innovative, connected devices that enable personalized workouts and immersive experiences.