A24 works with Brooklyn-centric fragrance studio Joya on a collection of candles that are each inspired by a different film genre. There are eight candles that highlight horror, thriller, western, noir, adventure, romantic comedy, sci-fi, and musical as the themes. Every candle is made from a soy wax blend as the foundation and can burn up to 50 to 60 hours.
That equals up to approximately 33 movies, reports A24. A24 states that "Aromatically speaking, the movies have historically been limited to wafts of hot butter, worn velour, and failed experiments with Smell-O-Vision." Every scent is very well thought out. The Horror scent, for example, is inspired specifically by remote lakeside cabins, shadowy walls, glowing eyes, and fangs. It is translated to notes of cinnamon bark, mandarin, cypress, suede, and clove leaf.
Film Genre-Themed Candles
A24 and Joya Unveil Eight Candles with Special Scents
Trend Themes
1. Film Genre-themed Candles - Opportunity for creating immersive sensory experiences through the combination of film genres and scents.
2. Soy Wax Blend Candles - Potential for eco-friendly and long-lasting candles made from soy wax blends to appeal to environmentally conscious consumers.
3. Expanding Movie Merchandise - Innovative possibilities for expanding the movie merchandise market beyond traditional collectibles and apparel.
Industry Implications
1. Fragrance Manufacturing - Disruptive innovation opportunities in developing new scents specifically tailored to different film genres.
2. Film and Entertainment - Opportunity for partnerships between film studios and fragrance companies to create multi-sensory experiences for movie enthusiasts.
3. Home Decor and Lifestyle - Potential for introducing film genre-themed candles as unique and stylish home decor products.