The new Jordan Brooklyn pop-up shop is a special retail venue temporarily open in Flatbush. The pop-up shop will be open leading up to the 15th annual Jordan Brand Classic basketball game that is taking place on Friday, April 15, 2016, at the Barclays Center in Brooklyn. The shop is expected to boast a range of rare sneakers and is located at 166 Flatbush.
Throughout its duration, the Jordan Brand Classic pop-up will serve as a venue for a number of immersive brand events, such as customization kiosks, workout events and product education sessions.
The Jordan Brooklyn pop-up is only accessible if you are a Nike+ member, making the brick-and-mortar experience one that is sure to tempt consumers based on the exclusivity factor alone.
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
Trend Themes
1. Exclusive Pop-up Shops - The creation of exclusive pop-up shops targeted towards niche consumer groups with a focus on brand immersion experiences.
2. Membership-only Retail - The development of membership-only retail stores paired with exclusive product lines and experiential brand events.
3. Brand Education Events - The evolution of brand education events aimed at providing consumers with unique insights into a brand’s products and mission.
Industry Implications
1. Sportswear - The sportswear industry could leverage this concept, targeting niche consumer groups with limited edition shoes and exclusive brand experiences.
2. Luxury Fashion - The luxury fashion sector could adopt membership-only retail concepts with premium clothing lines and exclusive consumer experiences.
3. Tech Retail - Companies in the tech retail space could explore the concept of exclusive product lines and immersive brand experiences for their members.