The Jordan brand is taking the unusual and potentially genius step of enlisting two of its biggest name brand ambassador star athletes in a comedy sketch campaign.
Jordan brand athletes Chris Paul and Blake Griffin will star in Jordan's first ever sketch comedy-inspired campaign, dubbed 'BGCP3TV in HD'. The name of the campaign borrows Blake Griffin's initials and Chris Paul's initials and jersey number.
Jordan Brand enlisted the services of comedian Neal Brennan, the co-creator of Chappelle's Show, to co-create and co-write the show. While Griffin and Paul are well-known for their timing and ball delivery on the basketball court, the BGCP3TV in HD campaign will test their comedic timing and delivery.
Griffin and Paul are the faces of the Jordan Super.Fly 3 and Jordan CP3.VIII respectively.
Comedic Basketball Campaigns
Chris Paul & Blake Griffin Star In the Jordan Brand Comedy Sketches
Trend Themes
1. Comedic Sketch Campaigns - The success of the Jordan brand's comedy sketch campaign starring Chris Paul and Blake Griffin may inspire other companies to use humor in their marketing to connect with consumers.
2. Athlete-comedian Collaborations - The collaboration between Jordan brand athletes and comedian Neal Brennan opens up opportunities for other brands to partner with comedians to create unique and entertaining campaigns.
3. Sports-entertainment Crossovers - The BGCP3TV in HD campaign blurs the lines between sports and entertainment, presenting an opportunity for companies in both industries to explore innovative collaborations.
Industry Implications
1. Advertising - The success of the Jordan brand's comedy sketch campaign suggests that the advertising industry could benefit from incorporating more comedy and humor into their campaigns.
2. Sports Apparel - The Jordan brand's comedic campaign featuring Chris Paul and Blake Griffin highlights the potential for sports apparel companies to use entertainment and humor to engage with their target audience.
3. Comedy Entertainment - The collaboration between Jordan brand athletes and comedian Neal Brennan demonstrates the potential for comedy entertainment industry to expand their reach and appeal by partnering with renowned athletes.