Johnson Banks, an agency based in England, worked with Mozilla, a well-known software company, in order to help it change its logo so that it can rebrand its services.
To ensure that the public appreciates its new design as much as it will, Mozilla decided to open up the many options from Johnson Banks so that it can get a more varied opinion. By showing its acceptance of the public's views, the company's effort also works to enhance the positive and inclusive sentiment that it wishes to put forth.
This is clear from Mozilla's description of itself, which reads, "Sometimes you have to fight for what you believe in. Mozilla believes in an open, equal, accessible Internet -- for everyone. One that makes us active creators, not passive receivers. One that works for the benefit of the many, not the few."
Crowdsourced Logo Redesigns
Johnson Banks and Mozilla are Accepting Public Input On Its Design
Trend Themes
1. Crowdsourcing Design - The trend of crowdsourcing design allows companies to gather public input and opinions on their brand designs and logos, increasing inclusivity and enhancing positive sentiment.
2. Collaborative Rebranding - Collaborative rebranding efforts, like the partnership between Johnson Banks and Mozilla, involve working with agencies and the public to create a fresh and appealing brand identity.
3. Public Participation in Creative Processes - Encouraging public participation in creative processes, such as logo redesigns, fosters a sense of ownership and generates brand loyalty and engagement.
Industry Implications
1. Design Agencies - Design agencies can leverage the trend of crowdsourcing design to create inclusive and engaging experiences for clients by involving the public in the creative process.
2. Technology Companies - Technology companies, like Mozilla, can tap into collaborative rebranding to refresh their brand identity and ensure it resonates with their target audience and represents their values.
3. Marketing and Advertising - The trend of public participation in creative processes offers marketing and advertising professionals opportunities to create innovative campaigns that promote brand co-creation and engage consumers.