Joey ‘the Jaws’ Chestnut has set a new world-record, slamming down 68 hot dogs with buns in 10 minutes. U.S. contender Joey Chestnut and Japan’s Takeru Kobayashi renewed their rivalry to eat as many hot dogs as possible in 12 minutes during Nathan’s annual hot dog eating contest at Coney Island. The final score was Chestnut, 68, Kobayashi, 64.
Kobayashi held the record for six consecutive years from 2001 to 2006. Chestnut gobbled down 66 hot dogs with buns in 2007 taking the title from Kobayashi. The two tied in 2008, but Chestnut emerged as victor after a dramatic five hot dog eat-off.
Chestnut waddled away from this year’s win with $20,000 in prize money and the much relished Mustard Belt.
Pig-Down Competitions
Joey Chestnut Eats 68 Hots Dogs for a New World Record
Trend Themes
1. Competitive Eating - The trend of competitive eating competitions is increasing, presenting opportunities for event organizers and food industry sponsors.
2. Extreme Food Challenges - The rise of extreme food challenges for everyday eaters presents an opportunity for restaurants and marketing campaigns to attract new customers and build brand awareness.
3. Food Sports as Entertainment - The popularity of food sports presents an opportunity for media companies to create engaging content and for advertisers to reach new audiences through sponsorships and product placements.
Industry Implications
1. Event Organizers - Event organizers can capitalize on the trend of competitive eating competitions by organizing more events and partnering with sponsors to increase revenue.
2. Restaurants and Food Brands - Restaurants and food brands can take advantage of the rise of extreme food challenges to attract customers, increase sales, and build brand awareness through social media marketing campaigns.
3. Media and Advertising - Media and advertising companies can capitalize on the growing popularity of food sports as entertainment by creating engaging content and partnering with sponsors for increased revenue and audience reach.