French artist Jeremy Laffon has made this intricate and highly detailed mini-replica of a roller coaster from sticks of chewing gum. Stacked like a house of cards, the structures defy belief and gravity as they tower high above the gallery floor. The works don't last for long though -- gallery lights and gravity eventually combine to melt the amazing designs. Sometimes the artist even shines a torch on the mini roller coasters to speed up the melting process for viewers. If you've ever tried to build a house of cards, you'll know how tricky this process must have been
The exhibition has a name as quirky as the art on display, with a mind-boggling title of: 'chlorophénylalaninoplastomécanostressrhéologoductilviridiscacosmographigum.' The works will be shown at the Limousin Art Contemporain and sculptures, France, from March 12 to March 23 2013.
Photo Credits: designboom, galerie-gounod
Chewing Gum Roller Coasters
French Artist Jeremy Laffon Creates Mini Roller Coasters from Gum
Trend Themes
1. Mini-replica Roller Coasters - Disruptive innovation opportunity: Develop a market for miniature roller coasters as intricate and detailed artworks.
2. Chewing Gum Structures - Disruptive innovation opportunity: Create innovative chewing gum products that can be used as building materials for art and construction projects.
3. Temporary Art - Disruptive innovation opportunity: Explore new ways to create temporary and ephemeral artworks that engage and captivate viewers.
Industry Implications
1. Art and Sculpture - Disruptive innovation opportunity: Integrate unconventional materials and techniques into the art and sculpture industry to create unique and captivating works.
2. Entertainment and Theme Parks - Disruptive innovation opportunity: Incorporate miniature roller coasters into amusement parks and entertainment venues as a new attraction for visitors.
3. Confectionery - Disruptive innovation opportunity: Collaborate with artists and designers to create chewing gum products that have dual functionality as both a candy and a building material.