To get fans excited about the DVD and Blu-ray release of the Back To The Future 30th Anniversary Trilogy, Universal put out a fun trailer for 'Jaws 19.'
In Back to the Future, Jaws 19 is a holofilm that is playing at a theater in October 2015, with a tagline that expresses: "This Time it's Really Really Personal." This trailer humorously imagines that the Jaws franchise kept going after the release of Jaws 2 and Jaws 3-D, getting more and more ridiculous with plot lines and titles like 'Jaws 17: Fifty Scales of Grey.'
In a similar move, Pepsi released a special edition of the Pepsi Perfect bottles that were seen in Back to the Future II.
Shark Saga Spoofs
This Trailer for 'Jaws 19' Celebrates the Back to the Future 30th Anniversary
Trend Themes
1. Movie Spoof Merchandise - A trend of promoting classic movies through spoof merchandise to generate excitement and nostalgia.
2. Limited Edition Collectibles - A trend of creating limited edition collectibles to celebrate special anniversaries or occasions.
3. Nostalgia Marketing - A trend of using nostalgic references to target a specific audience and promote a product or service.
Industry Implications
1. Entertainment - The entertainment industry can benefit from producing merchandise and collectibles to create anticipation and excitement for their future releases.
2. Marketing and Advertising - The marketing and advertising industry can use nostalgia marketing to attract a specific target audience and improve brand recognition.
3. Retail - The retail industry can benefit from the trend of creating limited edition collectibles as a source of increased revenue and brand promotion.