What could possibly be more attractive and fun than five men showing you affection whilst promoting for a bubble bath product? Japanese bath company Kao introduces a new form of publicity and marketing of its new 'Bubccino bubble bath' by hiring hunky foreign men in nothing but bathrobes to sandwich the women of Japan and embracing them all across major cities in Japan, including Sendai, Tokyo, Osaka, Fukuoka, Hiroshima, Sapporo and Nagoya. Women, or men alike, can choose from three different experiences: the hug, the wall grab and the "there, there."
Not only are the women of Japan able to snuggle up with hotties, they also get free samples and a postcard of the five robed men. This form of promotion is genius as it incorporates the 'warm and cozy' element into the entire bathing experience.
Affectionate Bubble Bath Campaigns
Five Hunky Men Gives You Hugs at Japanese 'Bubbcino' Campaign
Trend Themes
1. Experiential Marketing - Opportunity for businesses to create immersive and memorable brand experiences through interactive promotions like the 'Bubccino bubble bath' campaign.
2. Influencer Marketing - Potential for leveraging attractive and popular individuals, like the hunky men in bathrobes, to promote products and create buzz among target audiences.
3. Creative Publicity Stunts - The use of unconventional and attention-grabbing tactics, such as embracing strangers in bathrobes, to generate interest and generate brand awareness.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can explore innovative and unique marketing strategies to engage customers and differentiate themselves from competitors.
2. Tourism and Travel - Travel companies can consider incorporating experiential elements into their marketing campaigns to attract customers and offer unique experiences in various destinations.
3. Event Planning and Entertainment - Opportunity for event planning companies and entertainment venues to create captivating and memorable experiences for attendees through interactive promotions and publicity stunts.