A lot of the time, jam just has a charming homespun feel to it, but depending on the jam labels that go onto the jar, it doesn't always come off this way. The design of Gramma's Hand Cranked Jam by Ben Loht dives head-first into a cozy, comforting feel that tells the story of an organic jam that was carefully prepared by a caring maternal figure.
Each of the jam jars is designed to look like they're wearing colorful plaid shirts, which also serve as an indicator for the color and flavoring of the jam. The cutest detail on the jars is the seal, which is arranged in such a way so that it looks like the dressed up jam jars are wearing a pair of suspenders.
Clothed Confiture Packaging
Gramma's Hand Cranked Jam Labels Include Small Suspenders as a Seal
Trend Themes
1. Homespun Packaging - Disruptive innovation opportunity: Develop packaging designs that evoke a cozy, comforting feel and tell a story to enhance the brand experience.
2. Visual Indicators - Disruptive innovation opportunity: Incorporate visual indicators on packaging to communicate flavor or product characteristics in a unique and memorable way.
3. Personified Packaging - Disruptive innovation opportunity: Explore packaging designs that personify the product by incorporating playful elements, such as clothing or accessories, to create an emotional connection with consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Rethink traditional food packaging by incorporating creative design elements that enhance the overall brand image and storytelling.
2. Artisanal Food Products - Disruptive innovation opportunity: Position artisanal food products as unique and personalized through creative packaging designs that reflect the handmade and high-quality nature of the products.
3. Home Goods Retail - Disruptive innovation opportunity: Introduce unique packaging concepts in the home goods retail industry to enhance customer experience and create a distinct visual identity for products on the shelves.