'The Truth' created this humorous anti-smoking commercial that features popular memes used online in support of the #ItsATrap campaign. The commercial takes place at a teen-filled house party where guests are discussing smoking. Whenever a guest reveals that they are a "social smoker" a meme pops up to say "it's a trap."
The campaign is geared towards the younger generation and appeals to this demographic with popular memes. Youthful generations are more likely to pay attention to the ad because of its age-appropriate and relevant content. For example, one popular meme featured in the commercial is an animated purple unicorn that interjects when it hears a girl say that flavored smokes aren't bad for you.
The overall goal of this campaign is to reach the younger generation and to deter them from smoking before they even start. The ad is filled with #ItsATrap interjections and the tag-line at the end reads that "social smoking is still smoking."
Anti-Smoking Meme Ads
This #ItsATrap Ad Uses Memes to Discourage Kids and Teens from Smoking
Trend Themes
1. Humorous Anti-smoking Ads - Using humor and popular memes to discourage smoking among young people.
2. Meme-based Advertising - Incorporating popular memes into advertising campaigns to engage and resonate with younger audiences.
3. Targeting Youthful Demographics - Creating ads specifically designed to appeal to and communicate with the younger generation.
Industry Implications
1. Advertising - Opportunity for companies to utilize humor and memes in their ad campaigns to connect with a younger audience.
2. Healthcare - Opportunity for healthcare organizations to create innovative anti-smoking campaigns targeting young people using humor and relatable content.
3. Entertainment - Opportunity for entertainment companies to incorporate memes into their advertising strategies, creating engaging and memorable campaigns.