The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of female bikers with supermodel Isabeli Fontana.
Fontana stars in the editorial 'Easy Rider' as a sexy siren on a hot motor bike with the guys all over her.
Check out other biker chic trends below.
Implications - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the 'bad-girl' image. Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product.
Biker Chick Chic
Isabeli Fontana is an ‘Easy Rider' in the Wish Report
Trend Themes
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Biker Chic Trend — The trend of female bikers portrayed as sexy sirens on motorcycles is bound to do extremely well in advertising, appealing to society's fascination with the 'bad-girl' image.
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Motorcycle Advertising Trend — Advertisements featuring images of girls on motorcycles send a message of sexiness, desire, and thrill, attracting both women and men towards a product.
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Bad-girl Image Trend — The 'bad-girl' image trend in advertising showcases girls taking on a rebellious role, conveying a sense of sexiness, desire, and excitement to consumers.
Industry Implications
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Fashion Industry — The fashion industry can capitalize on the biker chic trend by incorporating motorcycle-inspired clothing and accessories into their collections.
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Automotive Industry — The automotive industry can leverage the motorcycle advertising trend by featuring attractive models on motorcycles in their marketing campaigns to evoke feelings of sexiness and desire towards their vehicles.
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Entertainment Industry — The entertainment industry can explore the bad-girl image trend by creating films, TV shows, or music videos that showcase strong female characters embracing a rebellious and thrill-seeking lifestyle.