In celebration of her 100th birthday, style icon Iris Apfel collaborated on the Iris Apfel x H&M collection, which is eclectic, colorful, playful and deliberately over the top. The collection recently dropped and it shares the ideas that Apfel expresses with her own fashion, namely that "style and inspiration can come from anywhere and anyone, regardless of price."
The uniquely curated collection is a true celebration of individual style and it mixes and matches patterns, textures and silhouettes. In the Iris Apfel x H&M collection, fans will find pieces like a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a tiered skirt and blouse set in a fitting iris flower print.
Eclectic Fashionista Collabs
Iris Apfel x H&M Celebrates the Tastemaker's 100th Birthday
Trend Themes
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2. Celebrity Collaborations - Collaborations with famous figures give brands a chance to connect with new audiences and create limited edition hype.
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Industry Implications
1. Fashion - Collaborations offer exciting opportunities for fashion brands to expand their product line and reach new customers.
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