Betabrand has created an interactive feed where consumers can view a live stream of shopping events. Consumers will also have the ability to leave comments and reactions on the interactive feed. Betabrand scheduled the live streams to take place every Friday at 9:10 pacific time.
The live streams will focus on different product releases that are taking place. Betabrand's stream will allow users to participate in different product releases, and the streams may make consumers feel more connected to the brand.
Betabrand used crowdsourcing techniques in the past, where it would allow customers to vote on clothing designs. The company clearly views consumer participation as a key way to drive interest around its products and different product releases.
Live-Streamed Product Releases
Betabrand Created an Interactive Feed for People to View Releases
Trend Themes
1. Live-streamed Product Releases - Live-streaming product releases allows consumers to participate in real-time and feel more connected to the brand.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage live-streaming to engage consumers and generate excitement around new product releases.
2. E-commerce Platforms - E-commerce platforms can integrate interactive feeds to provide a seamless shopping experience for consumers during live-streamed product releases.
3. Social Media - Social media platforms can explore partnerships with brands to incorporate live-streamed product releases, increasing user engagement and driving sales.