Social distancing guidelines put in place due to the COVID-19 pandemic has led to an influx in social media use, especially for those with large followings who frequently take to Instagram Live to answer questions and entertain their audience.
In light of this, Instagram Live has added a new feature dubbed 'Story Donations' in which users can include a direct link to charitable pages for their fans to contribute to. Once on the Live function of the app, the host can click the 'Fundraiser' selection, followed by a non-profit of their choosing. From there, viewers of the Instagram Live story can swipe up to be redirected to the page.
The Instagram Live Story Donations function is an example of the many ways brands are altering their services in the midst of the COVID-19 pandemic.
Social Media Story Donations
Instagram Live Now Enables 'Story Donations' for Charitable Causes
Trend Themes
1. Charity on Social Media - Using social media as a tool for charitable donations, providing a new way for people to make contributions.
2. Live Fundraising - Allowing users to donate to charities in real-time during live streaming events, creating a more immediate and impactful donation experience.
3. Pandemic-driven Social Media Changes - As a result of the COVID-19 pandemic, there has been an increase in social media usage and a need for brands to adjust their services accordingly, leading to new features such as story donations for charities.
Industry Implications
1. Social Media - The rise of social media use during the pandemic has made it a lucrative platform for charity fundraising, offering a new way for people to contribute and donate.
2. Non-profit - Non-profits can leverage the new Story Donations feature on Instagram to connect with younger donors and facilitate real-time donations during live streaming events.
3. Livestreaming - The integration of donation links during live streaming events offers an innovative way for businesses and individuals to support social causes, creating a seamless donation experience for viewers.