'Legrand's' new 'Innoval experience center' is India's first space for B2B product showcasing.
India-based Legrand is the global leader in digital and electrical building infrastructure. It works directly with consumers as well as with other industry leaders to deliver high-quality materials for electrical infrastructure. Its new Innoval experience center in Mumbai claims to be the first B2B experience zone in India.
Products are arranged by business verticals -- 'Home Automation,' 'User Interface,' 'Energy Distribution,' 'Structured Cabling' and 'UPS and Cable Management.' With interactive product displays, a fully automated experience and educational infographics, the showroom has been designed to function as an intuitive, interactive display for all consumers and hopes to help them make informed purchasing decisions.
According to Legrand's marketing director, Sameer Saxena, "The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend."
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
Trend Themes
1. B2B Experience Zones - The trend towards B2B experience zones will continue to grow as businesses look for ways to showcase their products and services in an interactive and engaging way.
2. Home Automation - The trend towards home automation will continue to disrupt the construction and electrical infrastructure industries, creating opportunities for innovative companies like Legrand to lead the way in this exciting and rapidly evolving field.
3. Structured Cabling - The trend towards structured cabling will continue to disrupt the networking and telecommunications industries, creating opportunities for innovative companies like Legrand to offer innovative solutions that meet the ever-increasing demands of enterprise customers.
Industry Implications
1. Construction - The construction industry has an opportunity to embrace disruptive innovation by adopting new technologies like home automation systems and structured cabling to create smarter, more efficient buildings.
2. Electrical Infrastructure - The electrical infrastructure industry has an opportunity to embrace disruptive innovation by adopting new products and services that offer greater efficiency, reliability, and ease of use for customers.
3. Networking and Telecommunications - The networking and telecommunications industry has an opportunity to embrace disruptive innovation by offering new, innovative solutions like structured cabling systems that can deliver faster speeds and greater connectivity for enterprise customers.