Observe the new look of Innocent Juice and consider the on-the-go drinks competition of the moment. The bottles used for the most popular brands of soft drinks, sports drinks and nutrient-enriched beverages are contained within one of about three different clear plastic vessels, ensuring that this fresh brand will stand out.
A carafe-shaped container was designed for these healthy drinks. Besides their silhouettes, Innocent Drinks have greater heights than adjacent brands, and feature thick colorful caps that help these single-serving jugs to stand out.
Pearlfisher strove to challenge the fussy details on the majority of fruit juice labels, opting to use clear stickers with direct imagery and minimal text. The final look is crisp and cute with anthropomorphic oranges and apples that wear angelic haloes.
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
Trend Themes
1. Minimalist Product Labeling - In response to cluttered product labeling in the beverage industry, there is potential for a trend in minimalist labeling that utilizes clear stickers and direct imagery.
2. Unique Packaging Shapes - Innovative packaging shapes like the carafe-shaped container used by Innocent Drinks could become a trend in the beverage industry as a way to differentiate from competitors.
3. Anthropomorphic Branding - The use of anthropomorphic fruit with haloes on the Innocent Drinks label could inspire a trend in the beverage industry for unique and fun branding strategies.
Industry Implications
1. Beverage Industry - The beverage industry could benefit from incorporating trends like minimalist labeling, unique packaging shapes, and anthropomorphic branding to stay competitive.
2. Design Industry - The design industry has an opportunity to create innovative and unique packaging and branding solutions for beverage companies looking to stand out from their competitors.
3. Marketing Industry - The marketing industry could help beverage companies with branding and packaging strategies inspired by minimalist labeling, unique packaging shapes, and anthropomorphic branding.