In collaboration with teamLab, Gucci developed 'Infinity of Flowers,' an interactive digital wall that will be part of an in-store display this month. With the interactive floral wall, visitors to the Gucci Shinjuku location will be able to touch flowers, causing the computer-generated flowers to blossom, swirl around, grow bigger and eventually, shrivel and wither away. The wall is almost like a giant canvas where users will be able to "paint," although it's already a masterpiece and there's no mess that will be left behind.
Although we're just getting into the Fall fashion season and it may seem unusual to feature flowers rather than colorful autumn leaves in this installation, the exhibit is launching this September for a few weeks, helping shoppers to say goodbye to warm weather and prepare for chillier weather.
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
Trend Themes
1. Interactive Digital Displays - Disruptive innovation opportunity: Create interactive digital displays for retailers to enhance customer engagement and create unique shopping experiences.
2. Mixed Reality Experiences - Disruptive innovation opportunity: Develop mixed reality experiences that blend the physical and digital worlds, allowing users to interact with computer-generated elements in real-time.
3. Immersive Retail Environments - Disruptive innovation opportunity: Design immersive retail environments that use technology to create captivating and interactive experiences for customers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporate interactive digital displays and immersive retail environments to transform the traditional shopping experience.
2. Art and Design - Disruptive innovation opportunity: Merge art and technology to create interactive installations that engage and captivate viewers.
3. Fashion - Disruptive innovation opportunity: Integrate technology into fashion displays to showcase products in unique and interactive ways.