The Metrograh is a indie movie theatre located in New York City that opts for a decor inspired by old Hollywood, with an aesthetic that focuses on comfort and an art deco styling rather than commercial appeal. The theatre is smaller than most, with two screens that rotate to showcase independent films and projects in a space that doubles as an arthouse.
The layout of the Metrograph is more focused on creating a space of comfort and familiarity that greatly diverges from a theatre chain. The space has an art deco feel with white walls with boxed snacks and gourmet popcorn served in kitschy white crates and cozy red chairs for sitting in. The space makes the guest feel as though they are entering someone's eclectic home with art, plants and exposed brick laced throughout the space. The unique look of the space leads the Metrograph to be a one-of-a-kind theatre rather than a mutiplex.
Kitschy Arthouse Theatres
The Metrograph Indie Movie Theatre Opts for a Vintage Hollywood Decor
Trend Themes
1. Vintage Hollywood Decor - Opportunity for businesses to create unique experiences by incorporating vintage Hollywood decor in their establishments.
2. Comfort-focused Spaces - Disruptive innovation opportunity in the entertainment industry to prioritize comfort and familiarity over commercial appeal.
3. Arthouse Cinemas - Opportunity for independent theaters to showcase unique and niche films, providing a different movie-going experience.
Industry Implications
1. Entertainment - Disruptive innovation possibilities in the entertainment industry by creating unconventional movie theater experiences.
2. Hospitality - Hotels and restaurants can consider incorporating vintage Hollywood decor to create a distinctive and nostalgic ambiance.
3. Interior Design - Opportunity for interior designers to specialize in creating comfort-focused spaces with art deco styling inspired by old Hollywood.