This campaign by OpusMúltipla is a clever way to raise awareness on the issue of illegal animal trafficking. Annually, over 12 million animals are sold, generating over $20 billion for this illegal industry. OpusMúltipla's 'Caged Elevator' stunt makes people feel like they are the ones who are in captivity.
Elevator rides can be uncomfortable enough, but OpusMúltipla increases the feeling of claustrophobia. The marketing agency set up posters on the walls of the elevator with giant faces behind bars to make the passengers feel like they are being watched. Since the elevator riders can't escape until they reach their destination, it is an uncomfortable experience. Although conversations that take place in elevators can be strained and awkward, this stunt gave passengers lots to discuss. This campaign surely made for a memorable elevator ride with a lasting message.
Caged Elevator Rides
Opusmúltipla Creatively Generated Awareness for Illegal Animal Trafficki
Trend Themes
1. Illegal Animal Trafficking - Disruptive innovation opportunities include creating new technologies or platforms to track and prevent illegal animal trafficking.
2. Awareness Campaigns - Disruptive innovation opportunities include using creative and immersive tactics, like the 'Caged Elevator' stunt, to raise awareness on social issues.
3. Uncomfortable Experiences - Disruptive innovation opportunities include developing products or services that intentionally create discomfort to drive attention and engagement.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunities include leveraging unconventional tactics, such as immersive stunts, to create impactful campaigns.
2. Animal Welfare and Conservation - Disruptive innovation opportunities include utilizing technology to improve monitoring and enforcement efforts against illegal animal trafficking.
3. Elevator and Vertical Transportation - Disruptive innovation opportunities include designing elevators with interactive elements to enhance passenger experiences and communicate social messages.