Ikea's app has rolled out throughout the United States, which is expected to serve as an upgrade to its previous online shopping models. A lot of brands are moving to digital applications following the continued devastation of the COVID-19 pandemic, offering loyal consumers a more seamless and connective experience.
According to Ikea, this app offers end-to-end shopping, lets users access their Ikea Family Card, and even allows consumers to decide what the app does with their data. Essentially, the new Ikea app combines both of the existing online models into one seamless application. "We decided we don’t need to be fragmented and we can put all these features into one app," said Umesh Sripad, Ikea U.S. chief digital officer, in a statement.
Furniture Brand App Launches
Ikea's App Has Launched Throughout the United States
Trend Themes
1. Digital Shopping Experience - Furniture industry brands can focus on creating user-friendly, end-to-end shopping experiences that combine different digital features into a single app.
2. Consumer Data Control - Providing consumers with control over their data creates transparency and builds trust, which can be a competitive advantage for furniture brands.
3. App Integration - Other furniture brands can explore integrating their existing online models and features into a single, seamless app to provide a better customer experience.
Industry Implications
1. Furniture Retail - Furniture retail industry can leverage digital shopping experiences to provide a more seamless and efficient shopping experience for customers.
2. Technology - Technology industry can develop new tools and platforms to support furniture brands in creating innovative and user-friendly apps.
3. Data Privacy and Security - Data privacy and security industry can provide solutions for furniture brands to protect customer data and provide enhanced security features in their apps.