The IHOP Cafe is a San Antonio offshoot of the International House of Pancakes that seems to target the coffeehouse-and-upscale-cafe set. Instead of the family-friendly diner you might imagine when you think of IHOP, the IHOP Cafe serves specialty coffees, wraps, sandwich melts, smoothies, and gourmet pancakes.
We're seeing a number of restaurants known for fast food or casual dining kick it up a notch and launch luxury offshoots to target a more discerning client base. Check out some of these restaurants below.
Comfort Food Coffeehouses
IHOP Cafe Hops On the High-End Java Bandwagon
Trend Themes
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Upscale Fast Food — Fast food restaurants creating high-end offshoots to target a more discerning client base
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Specialty Coffees — Food and beverage establishments expanding their menus with specialty coffee options
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Gourmet Pancakes — Restaurant chains incorporating gourmet pancake options into their menus
Industry Implications
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Fast Food — Fast food chains have an opportunity to capture a more upscale clientele by launching luxury offshoots
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Coffee — Coffeehouses can capitalize on the growing demand for specialty coffee options
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Restaurant — Restaurants can leverage the trend of incorporating gourmet versions of traditional comfort foods to cater to a more discerning clientele