Before moving the Cognoscenti Coffee to its new home in Los Angeles' Chinatown, Jack Benchakul took a visit to Thailand to inspire some new flavor ideas for coffee, iced lattes and more. On his return home, Benchakul suddenly saw his surroundings in an entirely new way, particularly the Makrut lime tree in his own backyard.
This tree grew to become an essential part of the Makrut Lime Malbec Iced Latte. The wine portion of the drink was prepared by making a red wine simple syrup reduction, which is then combined with zest and juice from fresh limes. This unusual flavor combination is paired with equal parts cold brew coffee and ice, as well as whole milk. Before serving, the entire concoction is shaken.
In terms of demand, making a single batch of the syrup per week used to suffice, but now this stock needs to be replenished every few days.
Vino Lime Lattes
These Iced Lattes are Prepared with Limes and a Wine Simple Syrup Reduction
Trend Themes
1. Wine-infused Beverages - The rise of wine-infused beverages, such as Vino Lime Lattes, presents an opportunity for businesses to create unique and innovative drink offerings that cater to consumers' evolving tastes.
2. Unconventional Flavor Combinations - The popularity of unique flavor combinations, like Makrut lime and Malbec, opens up possibilities for businesses to create disruptive products by experimenting with unexpected pairings and appealing to adventurous consumers.
3. Cold Brew Coffee Innovation - The growing demand for cold brew coffee beverages, like the Makrut Lime Malbec Iced Latte, provides an opportunity for coffee companies to explore innovative variations of this brewing method and capture a larger market share.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of wine-infused beverages by developing new and exciting drink options that satisfy consumers' desire for unique and indulgent experiences.
2. Coffee Industry - The coffee industry can embrace the trend of unconventional flavor combinations to create disruptive coffee products that cater to the evolving preferences of consumers seeking novel and exciting taste experiences.
3. Hospitality Industry - The hospitality industry can leverage the demand for cold brew coffee innovation by incorporating innovative cold brew coffee beverages, like the Makrut Lime Malbec Iced Latte, into their menus to attract trendy and adventurous customers.