Hyphen is a new skincare brand devoted to results-driven skincare solutions that are clean and 100% vegan with no plastic footprint.
"With the plethora of products out there, there has been a lot of confusion about how these products are to be layered," said co-founder Kriti Sanon, "I realized I was not the only one facing this challenge." And as a result, Sanon found herself wondering about the possibility of uniting various ingredients in one product to target multiple concerns.
The brand is introducing itself to the world with three products: the Golden Hour Glow Serum, the All I Need Sunscreen SPF 50 PA++++ and the Barrier Care Cream, which can be purchased in two formulas to suit different skin types. With these products, consumers get the best of both worlds—multi-benefit skincare and streamlined routines.
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Trend Themes
1. Streamlined Routines - Hyphen's clean skincare products offer consumers the opportunity to simplify their skincare routines by targeting multiple concerns with one product.
2. Results-driven Solutions - Hyphen's high-performance skincare line provides consumers with effective and impactful skincare solutions that deliver visible results.
3. Clean and Environmentally Friendly - Hyphen's 100% vegan and plastic-free skincare products cater to the growing demand for clean and sustainable beauty options.
Industry Implications
1. Skincare - The skincare industry can explore opportunities to develop multi-benefit products that simplify routines and deliver effective results.
2. Beauty - The beauty industry can capitalize on the trend of clean and environmentally friendly skincare by developing eco-conscious product lines.
3. Cosmetics - The cosmetics industry can tap into the demand for results-driven solutions by incorporating high-performance ingredients into their product offerings.