Nuun is known for producing a variety of functional dissolvable tablets that are packed with essential minerals and electrolytes to boost hydration on the go—now it is introducing its 'Endurance' hydration drink mix in a powdered format. Nuun Endurance leverages the work of exercise physiologist and sports nutritionist Stacy T. Sims, PhD, particularly her disruptive research on hydration.
In December 2018, the California International Marathon (CIM) became known as the "deepest American marathon ever," with a high number of athletes qualifying for the Boston Marathon and the US Olympic Trials. At the performance running event, Nuun’s long-distance hydration formula was served on-course and at CIM 2019, Nuun will be returning to serve its Endurance drinks. Nuun Endurance is also set to be served at a variety of major marathons and other endurance events across North America.
Ultra-Hydrating Drink Mixes
Nuun's 'Endurance' is Optimized for Intense Training and Competing
Trend Themes
1. Functional Dissolvable Tablets - Opportunity to innovate by developing new dissolvable tablets with different functional benefits.
2. Powdered Hydration Drink Mixes - Potential for disruption by creating powdered hydration drink mixes for convenient use during intense training and competing.
3. Endurance Hydration Research - Chance to disrupt the market by conducting further research on endurance hydration and developing new products based on the findings.
Industry Implications
1. Sports Nutrition - Opportunity for disruptive innovation in the sports nutrition industry by creating new products that optimize hydration during intense physical activity.
2. Athletic Events and Marathons - Potential to disrupt the market of athletic events and marathons by providing innovative hydration solutions that enhance performance and endurance.
3. Fitness and Training - Opportunity for disruptive innovation in the fitness and training industry by offering new hydration products and technologies that improve hydration levels during intense workouts.