This emotionally fueled HSBC commercial follows one man's 40 year-long career but it only reveals the experiences he has inside his office elevator. The advertisement titled 'Lift’ is a creative way to show one man's interesting odyssey as he climbs the corporate ladder.
The HSBC commercial takes place from the firm's launch in 1974 all way to its present-day global success. Each clip shows a different moment in the man's life from his awkward office affair, signing large clients and celebrating coworker birthdays. Every moment captured is a personal insight into his life and it reflects the amount of time he spends at his job.
There is no narration to the video but it uses blunt clues and hints that easily depict each scene.
Silent Storytelling Ads
This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
Trend Themes
1. Emotional Advertising - Disruptive innovation opportunity: Explore creative ways to evoke emotions and tell compelling stories without relying on narration.
2. Non-verbal Communication - Disruptive innovation opportunity: Develop techniques to convey messages and convey storytelling through visual cues and gestures instead of relying on spoken language.
3. Time-centric Marketing - Disruptive innovation opportunity: Create advertising campaigns that highlight the passage of time and the impact it has on people's lives, emphasizing the connection between time spent at work and personal experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Revolutionize traditional advertising approaches by focusing on non-verbal communication and emotional storytelling techniques.
2. Film and Entertainment - Disruptive innovation opportunity: Incorporate more non-verbal storytelling elements into films and commercials to create immersive and emotionally impactful experiences.
3. Marketing and Branding - Disruptive innovation opportunity: Reinvent marketing strategies by leveraging the concept of time in advertising campaigns to establish deeper connections with consumers.