It might not have been part of the initial design intention, but Hrsz. 737 Wine packaging could prove to serve as a valuable drunkenness gauge as you sip down your second glass. The smooth silhouette of the wine bottle has been covered from base to cap with an illusory pattern of sinuous black and white stripes that wind and turn and stretch with beautiful fluidity. It's literally eye-catching and potentially disorienting.
Designer Kira Koroknai hoped to communicate the full-bodied flavor of the Csetvei Winery beverage with a label that extended beyond the limits of the usual rectangular sticker. Despite the dynamic image of Hrsz. 737 Wine packaging, visual harmony and stability are struck with black banding on the top and bottom.
Dizzying Beverage Branding
As its Contents do, Hrsz. 737 Wine Packaging Makes You Feel Tipsy
Trend Themes
1. Interactive Packaging - Disruptive innovation opportunity: Explore the use of interactive packaging designs that engage consumers and enhance their product experience.
2. Illusory Patterns - Disruptive innovation opportunity: Experiment with illusory patterns on packaging to create visually captivating and attention-grabbing designs.
3. Multisensory Branding - Disruptive innovation opportunity: Incorporate multisensory elements in packaging to evoke emotional connections with consumers and enhance brand perception.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging strategies that not only protect the product but also create a unique and memorable visual experience.
2. Winery - Disruptive innovation opportunity: Explore creative labeling techniques to communicate the essence and flavor profile of wines in a visually compelling way.
3. Design - Disruptive innovation opportunity: Push the boundaries of traditional packaging design by incorporating interactive and visually captivating elements.