The AIC Hotel Group is teaming up with fitness company Les Mills to offer immersive and engaging new hotel fitness programs as part of a collaboration with Hard Rock Hotel branches in Punta Cana and Riviera Maya in Mexico.
These hotel fitness programs include body strength, interval training and cardio programs for all ages, with music setting the tone for the exercises to motivate clients. The music serves to pump customers up and motivate them, although a certified trainer is also always on hand to provide coaching and encouragement.
Hotel chains have been expanding their fitness and wellness programming in recent years, but few have come up with a project that is as innovative as that involving Hard Rock Hotels and Les Mills due to the fact that the musical aspect of this program is perfectly representative of the hotel's brand identity.
Musical Hotel Fitness Programs
These Hard Rock Hotels Will Offer Musically Driven Workouts
Trend Themes
1. Immersive Hotel Fitness Programs - Hard Rock Hotels and Les Mills are providing immersive fitness programs that use music to motivate and engage guests.
2. Musically Driven Workouts - The collaboration between AIC Hotel Group and Les Mills offers musically driven workouts that set the tone for exercises and increase motivation.
3. Expansion of Hotel Fitness Programming - Hotel chains are expanding their fitness and wellness programming to offer more innovative and engaging experiences for guests.
Industry Implications
1. Hospitality - The hospitality industry can implement immersive fitness programs that use music to enhance guests' experience and differentiate their brand.
2. Fitness and Wellness - The fitness and wellness industry can collaborate with hotel chains to create musically driven workouts that appeal to a wider audience and increase customer engagement.
3. Entertainment - The entertainment industry can explore partnerships with hotel chains to incorporate music and immersive experiences into their offerings, attracting a diverse customer base.