The doors have opened on an extremely intimdating, yet fascinating experience as 'Hotel Alcatraz' arrives in Kings Cross, London. It's a PR stunt for UKTV’s entertainment channel, Watch -- the opening of Hotel Alcatraz coinciding with the launch of J.J. Abrams’ new drama series Alcatraz. Watch created the experience to offer a more intimate look into the lives of the series' character.
The four-cell residence has been modeled after San Francisco’s infamous Alcatraz prison -- a faithful reproduction of the penitentiary during its heyday, before closure in 1963. Each room measuring only 5ft by 9ft with exceptional attention to detail by the production team Helix 3D -- they even replicated the effect of walls being built with a plaster-planking technique.
Best of all, members of the public can stay in the hotel for free by booking in via LateRooms.com.
Prison Replication Inns
The Intimidating Hotel Alcatraz Pops Up in London
Trend Themes
1. Prison-themed Accommodations - Opportunity to offer immersive experiences by creating prison-themed hotels, inns, and lodges.
2. Entertainment-themed Hospitality - Opportunity to boost television and film ratings by designing interactive entertainment-inspired hotels and accommodations.
3. Experiential Marketing - Opportunity for brands to engage with customers through physical and immersive activations, like themed hotels and experiences.
Industry Implications
1. Hospitality - Opportunity for hotels and accommodations to attract guests with immersive prison-themed experiences.
2. Television and Film - Opportunity for television and film networks to promote their content by partnering with hospitality brands to create immersive entertainment-themed accommodations.
3. Branding and Advertising - Opportunity for brands to use experiential marketing to create physical, immersive activations that engage customers and promote products or services.