McDonald's Sweden is launching what it is calling a "hot offer for two." The offer comes in the form of a digital coupon that can be redeemed in-store to receive a discounted price on McDonald's fan-favorite Spicy Chicken McNuggets, only in Sweden. This is a returning item that has been in constant demand from consumers since it last appeared on the restaurant's menu.
It is important to note, though, that the coupon must be activated by two people in order to become valid. This is done by one person scanning the other's phone with theirs, meaning the pair must meet up in real life in order to claim the offer. McDonald's Sweden released this promotion in order to encourage in-person dating and real-life interaction between individuals. This motion follows two years of reduced in-person dating and increased online dating as a result of the CoViD-19 pandemic.
Couple-Focused Chicken Meals
McDonald's is Launching a Spicy McNugget Meal for Two In-Stores
Trend Themes
1. Couple-centric Dining - Opportunities for brands to create special meals and deals for couples, encouraging in-person dating and a return to real-life interaction.
2. Digital Coupons for In-store Redemption - Digital coupon systems can be implemented to promote in-store purchases, with activation requiring in-person interaction.
3. Redefining Fast Food Customer Experience - Fast food restaurants can take steps to create unique experiences for consumers that extend beyond traditional purchases, such as this coupon that requires real-life interaction.
Industry Implications
1. Fast Food Industry - Fast food chains can explore different methods to trigger in-person customer interactions and incentivize physical store visits.
2. Digital Marketing and Coupon Platforms - Companies can create innovative digital solutions for coupon redemption, encouraging consumers to visit brick-and-mortar stores.
3. Online Dating Industry - Online dating companies can partner with brands to create marketing campaigns that encourage their users to meet in person through special events and deals.