Fashion imprint HOOD BY AIR works in collaboration with JUICE on an exclusive collection, perfectly merging both brands' aesthetics together. The New York City-based brand played a role in the elevation of streetwear aesthetics when it made its journey from underground club apparel to the runways.
The new capsule stars Edison Chen, a singer and also the founder of JUICE AND CLOT, to showcase the new looks. The capsule is made up of six items in total -- this includes a hoodie, tees, and a cap. All of these are designed in a relaxed manner and in unisex shapes. The most notable items include the HBA Box Logo hoodie and the HBA Layered long sleeve Hockey top.
Singer-Starring Streetwear Lookbooks
HOOD BY AIR Drops an Exclusive JUICE Capsule Collection
Trend Themes
1. Singer-starring Fashion Collaborations - Fashion collaborations are becoming more prominent with the involvement of celebrities as brand ambassadors.
2. Streetwear as Luxury Fashion - Streetwear is no longer considered as subculture fashion but has become mainstream and a luxury item.
3. Relaxed Unisex Fashion - Designs that allow for roomier, unisex wearables as opposed to gender-specific clothing are taking over the fashion industry.
Industry Implications
1. Fashion and Entertainment - Convergence of fashion and entertainment industry is disrupting traditional promotional strategies.
2. Luxury Streetwear - Emergence of fashion brands that blur the line between streetwear and luxury fashion are disrupting the fashion industry.
3. Unisex Fashion - More fashion brands are blurring gender lines in fashion and disrupting the gender-specific clothing industry.