The PURIS H-IZO pea protein ingredient has been announced by the brand as its latest innovation that prioritizes a versatile, free-from formulation. The ingredient features a pea protein composition that addresses some key formulation challenges within the sports and lifestyle nutrition categories without losing sight of manufacturer requirements. The ingredient features a lower viscosity than alternatives to achieve a smooth, creamy mouthfeel without requiring any added gums for a simpler formulation.
The PURIS H-IZO pea protein ingredient will be showcased by the brand at IFT FIRST 2026 in Chicago this month to help get it in front of customers in search of a refined solution for recipes. The ingredient is positioned as ready to use in recipes that require high protein levels, while also supporting impressive solubility.
Free-From Pea Protein Ingredients
PURIS H-IZO Will Work in Recipes with Lighter Textures
Trend Themes
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Low-viscosity Plant Protein — Lower-viscosity pea protein creates room for smoother high-protein products that better match dairy-like textures without complex stabilizer systems.
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Gum-free Formulations — Simpler ingredient decks built without added gums signal a disruptive shift toward cleaner labels that still deliver creamy sensory performance.
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High-solubility Nutrition — Improved solubility in plant proteins expands the potential for lighter shakes, powders, and lifestyle nutrition products with fewer texture compromises.
Industry Implications
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Sports Nutrition — Protein-rich sports products gain new formulation flexibility as plant-based ingredients support smoother mouthfeel and higher protein loads.
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Functional Beverages — Ready-to-mix and ready-to-drink beverage formats benefit from soluble pea protein systems that reduce grittiness and support cleaner positioning.
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Ingredient Manufacturing — Specialized plant protein suppliers are positioned to reshape formulation standards through free-from ingredients that balance performance, simplicity, and scalability.