Hilton recently announced that its Hilton Honors rewards program members may now spend their collected Hilton Honors Points for making purchases on Amazon. As such, Hilton is the first hotel brand to offer this 'Shop with Points' program in partnership with Amazon.
Shop with Points is now available to all Hilton Honors members and only requires a consumer to link their Hilton Honors and Amazon.com accounts. Any amount of points may be used to make a purchase, which leaves room for all levels of points earners to make the most of the program for both big and small purchases.
Although many rewards programs are now slanted towards offering experiential incentives, Hilton Honors' Shop with Points gives consumers the chance to finally acquire items that have been sitting on their Amazon wish list.
eCommerce Rewards Programs
Hilton Honors Members May Now Shop with Their Accrued Points on Amazon
Trend Themes
1. Ecommerce Rewards Programs - Hilton Honors' 'Shop with Points' program on Amazon disrupts traditional rewards program by allowing members to use earned points for purchases.
2. Linking Loyalty Programs - The partnership between Hilton Honors and Amazon highlights the trend of loyalty programs collaborating with established eCommerce platforms, presenting opportunities for other companies to form similar alliances.
3. Consumer Wish List Fulfillment - Hilton Honors' Shop with Points caters to the desire for consumers to acquire desired items from their Amazon wish lists using accumulated rewards points, indicating the potential value of programs that fulfill specific customer desires.
Industry Implications
1. Hospitality - The Hilton Honors 'Shop with Points' program disrupts the traditional hospitality industry rewards model by offering customers the opportunity to use their loyalty points for Amazon purchases, setting a new standard for rewards programs in the hospitality industry.
2. Ecommerce - The collaboration between Hilton Honors and Amazon in the 'Shop with Points' program demonstrates how loyalty programs can integrate with established eCommerce platforms, opening up opportunities for other eCommerce companies to enhance customer loyalty.
3. Retail - The introduction of 'Shop with Points' by Hilton Honors and Amazon shows the potential for loyalty programs to disrupt the retail industry by allowing customers to redeem their loyalty points for desired products, increasing customer engagement and satisfaction.