'hike' is the name of a mass-market beer from one of the largest breweries in the Ukraine, as well as a product that has been in circulation for well over a decade and was in need of fresh new beer branding.
In order to help hike better compete with emerging craft beer, cider and hard lemonade products, a bold new identity for the beer product was created. The final product embraces an eye-catching orange scheme and packaging that intentionally avoids the use of cliche imagery like hops, mills and barrels. As such, hike boasts a colorful, minimalist and modern look that has the potential to resonate with beer drinkers of today who are looking for a taste of something new.
Divergent Beer Branding
'hike' Avoids the Use of Cliche Beer Imagery for a Fresh, Bold Look
Trend Themes
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Craft Beer — Disruptive innovation opportunity: Create unique craft beer branding that stands out from traditional beer imagery.
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Cider — Disruptive innovation opportunity: Design innovative cider packaging that breaks away from conventional visuals.
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Hard Lemonade — Disruptive innovation opportunity: Develop alternative, modern branding for hard lemonade that appeals to contemporary consumers.
Industry Implications
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Beer — Disruptive innovation opportunity: Reimagine beer branding to attract new customers and differentiate from traditional beer products.
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Beverage Packaging — Disruptive innovation opportunity: Create unconventional packaging designs for beverages that challenge existing norms.
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Alcoholic Beverages — Disruptive innovation opportunity: Explore new visual identities for alcoholic beverages to capture the interest of evolving consumer preferences.