Hidden Heat is an ongoing video series by Highsnobiety, where the vast world of fandom culture and vintage elements are brought together in dialogue. There are currently two episodes out -- the first explores vintage wrestling shirts and the second centers around 90s Rave Flyers. This latest episode looks into the concept of preserving a space and time through print media in the early 90s. This is centric to raves, as it began to gather popularity during that era and drew from the U.K.
Highsnobiety's Jeff Carvalho speaks to members who played an important role in the early rave scenes or print culture including. This includes Frankie Bones, Gregory Homs, Scotto, DJ Garth, Jeno, Guadalupe Rosales, and Rick Klotz. Youth culture was often defined by party flyers during the 90s, which also served as a uniting symbol of rave music. The prints were often hand-drawn in black and white to be paired with computer graphics. What started off as flyers branched its way out to art gallery displays and commercial ads as well.
Vintage Rave Flyers
Hidden Heat's Second Episode Explored Nostalgic Rave Culture Flyers
Trend Themes
1. Nostalgic Event Flyers - Opportunity for businesses to tap into the desire for vintage and retro aesthetics in event promotion and advertising.
2. Preservation of Print Media - Opportunity for innovative startups to develop new ways of preserving physical media for future generations.
3. Rave Culture Revival - Opportunity for event organizers to create new immersive experiences that harken back to the energy and community of 90s rave culture.
Industry Implications
1. Event Planning and Promotion - Companies in this industry can incorporate the vintage and retro aesthetic into their event promotion materials to stand out and appeal to a wider audience.
2. Archiving and Preservation - Opportunity for companies that specialize in archiving and preservation to offer new services that cater to the preservation of physical print media.
3. Music and Nightlife - Businesses in the music and nightlife industry can look to create immersive experiences that appeal to the nostalgia and sense of community of 90s rave culture.