The Incursion windows at this Hermes Tokyo boutique are a stunning ode to the power and magnitude of the ocean. The 'Incursion' showcase features work by British sculptor Kate MccGwire, who aimed to capture this year's theme of "nature at full gallop" in the form of a dark, brooding undercurrent. The sculpture is dimly lit for an extra romantic feeling against a backdrop that resembles a warehouse with plenty of industrial fixtures. The undercurrent itself looks shiny and enthralling as it is made from colorful rooster feathers.
The Incursion windows are located at the Renzo Piano-designed Ginza Maison Hermès, what is widely considered on of the first in a wave of signature flagships to launch in Tokyo.
Undercurrent-Inspired Window Displays
The Windows at Hermes Tokyo Features Work by Kate MccGgwire
Trend Themes
1. Ocean-inspired Art - With the growing appreciation for nature and sustainability, incorporating oceanic and marine-themed artwork into products and retail displays provides opportunities for businesses to align with this trend and create unique, disruptive experiences for customers.
2. Sculpture as Retail Display - The use of sculpture as retail displays presents an opportunity for businesses to disrupt the traditional store layout and create an immersive and visually-striking shopping environment.
3. Industrial Chic Design - Fashion and retail businesses can incorporate rustic or industrial fixtures into store design and window displays, adding a unique and disruptive element to the traditional retail experience.
Industry Implications
1. Art and Sculpture - Artists and sculptors can work with brands to create unique installations for store design and window displays, providing an opportunity for revenue and visibility in the fashion and retail industry.
2. Fashion and Retail - Retailers can explore incorporating unique art installations into their stores, creating immersive and visually-striking experiences for customers.
3. Interior Design - Interior designers can incorporate industrial fixtures into retail spaces, creating a visually-striking and memorable shopping environment for customers.