The Heineken Original Slim Cans are a new serving size being launched by Heineken USA that will offer consumers with an alternative way to enjoy the premium beer. The slim cans feature the same flavor that consumers have come to expect, but features a slender serving size that will replace the existing 12-ounce options presently on the market. The cans will be available in six-packs as well as 12-packs, 18-packs and 24-packs.
The Heineken Original Slim Cans are being launched by the brand starting in March in Florida with a nationwide launch presently being considered for 2022. The packaging update comes in response to the consumer perception of slim cans being premium, more modern and classy, according to the brand.
Slenderly Portioned Beers
The Heineken Original Slim Cans are Arriving in March
Trend Themes
1. Slim Can Packaging - Brands can introduce slim can packaging as a way to differentiate themselves and appeal to consumers who associate the size with premium products.
2. Portion Control - Slim cans provide a controlled serving size that can appeal to health-conscious consumers and those who want to moderate their alcohol consumption.
3. Sustainable Packaging - Slim cans use less material than regular cans, making them a more sustainable packaging option for beer brands.
Industry Implications
1. Alcoholic Beverage Industry - Beer brands can adopt the use of slim can packaging for their products to appeal to consumers and stand out in a crowded market.
2. Packaging Industry - Packaging companies can invest in developing sustainable, slim can packaging options for beer brands who want to reduce their environmental impact.
3. Health and Wellness Industry - Health and wellness brands can partner with beer companies who offer slim can options as a way to appeal to consumers who prioritize moderation and portion control in their alcohol consumption.