Virgil Abloh's OFF-WHITE is taking an unexpected turn from luxurious streetwear fashion and has began a productive collaboration with French food and juice restaurant 'Wild & the Moon' on two designer-backed healthy energy drinks. The flavors are cleverly dubbed 'Blue Magic' and 'Better than Botox.' Marketed to health-conscious people with a hectic lifestyle and an up-to-date fashion sense, the healthy energy drinks boast a design-driven packaging.
Better than Botox is a non-pasturized juice that contains "calming ingredients" for skin complexion -- including aloe vera, mint leaves, apples, Swiss chard and cucumbers. Blue Magic, on the other hand, is advertised to fight free radicals with thyme flower and a type of blue spirulina that is rich in protein, iron and betacarotene.
Photo Credits: Instagram @wildandthemoon
Designer-Friendly Healthy Energy Drinks
Virgil Abloh is Tapping into the Energy Beverage Market
Trend Themes
1. Designer-backed Healthy Beverages - Collaborations between designers and food/beverage companies offer opportunities for disruptive innovation in packaging, ingredients, and brand messaging.
2. Functional Beverages for Health-conscious Consumers - The rise of health and wellness trends creates opportunities for functional beverage development that cater to the needs of busy people with active lifestyles.
3. Innovative Juice Blends with Skin Health Benefits - Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for functional juice development for consumers who prioritize skin health.
Industry Implications
1. Fashion and Apparel - Collaborations between fashion and beverage companies offer opportunities to merge the fashion and wellness industries while creating new revenue streams.
2. Food and Beverage - The health and wellness trend provides opportunities for functional beverage development that caters to the needs and preferences of health-conscious consumers.
3. Beauty and Skincare - Juice blends that contain ingredients with calming and anti-inflammatory properties offer opportunities for the development of skincare and beauty products that support healthy skin from the inside out.