Although many household cleaning products are branded with healthy cleaning labels, what many consumers fail to realize is that care for the environment goes beyond a bottled formula. Plastic packaging is another huge source of waste, but Jessica Alba's The Honest Company is on a mission to make cleaning a lot less harsh on homes and the planet.
With the Concentrate Refills for the herbal cleaning products, consumers are able to simply replenish the supply of a full-sized bottle by adding a portion of the cleaning product and diluting it with water. This system is used for all of The Honest Company's healthy cleaning products, from floor, bathroom and multi-surface cleaners to stain removers.
The Honest Company spells out that some of the benefits of choosing a Concentrate Refill over buying a full-sized product bottle include reducing water consumption, fossil fuel consumption, greenhouse gas emissions and packaging waste.
Diluted Herbal Cleaners
The Honest Company's Healthy Cleaning Products Can Be Topped Up with Water
Trend Themes
1. Sustainable Cleaning Products - Disruptive innovation opportunities in this trend include developing new formulas and packaging designs that further reduce environmental impact.
2. Concentrate Refills - Opportunities for disruptive innovation in this trend lie in creating convenient and user-friendly refill systems for a wide range of cleaning products.
3. Reducing Packaging Waste - Disruptive innovation can be found in designing innovative packaging solutions, such as biodegradable or reusable materials, to reduce waste in the cleaning industry.
Industry Implications
1. Cleaning Products - Opportunities for disruptive innovation in this industry include developing new eco-friendly cleaning formulas and sustainable packaging solutions.
2. Sustainability - Disruptive innovation opportunities in this industry involve creating new products and solutions for a more sustainable and environmentally friendly future.
3. E-commerce - In the e-commerce industry, disruptive innovation can be found in creating online platforms that offer a wide range of sustainable cleaning products and refill options.