The new Hatsun Cheese Spread and Yogurt Shakes are the latest products from Hatsun Agro Product (HAP) that aim to deliver exceptional taste and healthy nutrition to shoppers in India. The Cheese Spread is made with premium milk ingredients and comes in 50 gram serving containers, while the Yogurt Shakes come in three flavors including Strawberry, Mango and Blueberry. Each one of the products are free from artificial colors, flavorings and preservatives to make them more focused on the preferences of modern consumers.
Chairman and MD of HAP RG Chandramogan spoke on the new Hatsun Cheese Spread and Yogurt Shakes saying, "The dairy product segment has evolved in India with yogurt products being preferred by customers as a good snacking option. HAP has strengthened its portfolio with the launch of new yogurt and cheese products in this segment, keeping in mind the discerning needs of the millennial consumers who are willing to experiment."
Indian Market Dairy Snacks
The New Hatsun Cheese Spread and Yogurt Shakes are Satisfying
Trend Themes
1. Health-conscious Snacks - The rise of health-conscious consumers opens up opportunities for innovative snacks like Hatsun's Cheese Spread and Yogurt Shakes that offer exceptional taste and nutritional value.
2. Preference for Natural Ingredients - The demand for natural ingredients in food products creates opportunities for disruptive innovation in the dairy industry, as seen in Hatsun's products that are free from artificial colors, flavorings, and preservatives.
3. Convenient Single-serving Packaging - The convenience-seeking behavior of consumers drives the need for single-serving packaging options like the 50 gram containers of Hatsun's Cheese Spread, presenting opportunities for packaging innovation in the dairy sector.
Industry Implications
1. Dairy - The dairy industry can tap into the growing market for dairy snacks by introducing innovative and health-focused products like Hatsun's Cheese Spread and Yogurt Shakes.
2. Food & Beverage - The food and beverage industry can leverage the trend of health-conscious snacking by developing and promoting products that offer both exceptional taste and nutritional benefits, similar to Hatsun's offerings.
3. Packaging - The packaging industry has opportunities to create convenient and eco-friendly packaging solutions for single-serving dairy products, inspired by the 50 gram containers used for Hatsun's Cheese Spread.