An increase in the sales of seltzer has caused many alcohol beverage companies to take note and launch hard seltzers to pique the interests of consumers. Briggs Hard Seltzer launched a trio of hard seltzers in Pineapple, Cranberry and Grapefruit that set themselves apart as the only ones of their kind made with 100% real fruit. Additionally, the hard seltzers boast no artificial flavors, added sugar or preservatives.
In all, the 5% ABV seltzer products are made with just three simple ingredients: filtered water, alcohol from cold-brewed sugar and fruit juice.
While the sales of soda have suffered due to changing consumer preferences, hard seltzer and sparkling water appeal to consumers with a better-for-you, calorie-conscious approach to refreshment.
Free-From Spiked Seltzers
Briggs Hard Seltzers are Made with 100% Real Fruit
Trend Themes
1. Real Fruit Hard Seltzers - Briggs is setting itself apart by producing the first-of-its-kind hard seltzers made with 100% real fruit.
2. Clean Label Beverages - No artificial flavors, added sugar or preservatives are included in Briggs Hard Seltzers, catering to the consumer preference for clean and transparent label products.
3. Better-for-you Refreshments - Hard seltzers and sparkling waters appeal to consumers who want a refreshing drink that is low-calorie and better-for-you.
Industry Implications
1. Alcoholic Beverages - More companies can develop innovative products that cater to changing consumer interests, such as hard seltzers made with real fruit.
2. Health and Wellness - Briggs Hard Seltzers can appeal to health-conscious consumers who are looking for beverages that have clean and transparent ingredient labels.
3. Non-alcoholic Beverages - The trend towards clean label products in beverages can see an increase in the sales of low-calorie, sparkling waters that appeal to calorie-conscious consumers.