This mixology-inspired hair cocktail is a powerful product that's designed to provide everything from UV protection to frizz control in a bottle. Color Wow's Bionic Tonic Kale Cocktail is fueled by sea kale, which is used as a tool for reinforcing the bonds that strengthen hair—Color Wow promises that its product has the ability to reduce breakage and "strengthen hair by over 50% with just use one use." Alongside kale, the many B Vitamins included in this hair cocktail also work to improve the internal bonds and strength of strands.
Color Wow also makes Bionic Tonics in Coconut and Carb varieties.
Alongside the growth of the health movement among consumers, it has become common to see beauty products inspired by food and beverages and vice versa.
Kale-Infused Hair Tonics
This Color Wow Hair Cocktail Repairs with Sulphur-Rich Sea Kale
Trend Themes
1. Food-inspired Hair Products - The trend of food and beverage-inspired beauty products opens up opportunities for hair care infused with nourishing ingredients.
2. Bond-strengthening Hair Tonics - The use of bonding agents such as sulphur-rich sea kale and vitamins presents a trend in strengthening and repairing hair.
3. Mixology-inspired Beauty Cocktails - Mixing multiple ingredients with different benefits creates disruptive innovation opportunities for hair care products.
Industry Implications
1. Hair Care - Hair care industries can create targeted hair repair and strengthening products using bonding agents and nourishing food and beverage-inspired ingredients.
2. Beauty - Beauty companies can create cocktail-inspired products combining various nourishing ingredients to address multiple hair care needs.
3. Food and Beverage - Food and beverage companies can explore the potential of their ingredients in the beauty industry by partnering with hair care product manufacturers.