Did you hear that Guy Kawasaki, who has become well known to Trend Hunters, is expected to reveal his new secret venture later this month, truemors.com? Truemors (true rumors) is a site devoted to sharing information, emotions and opinions about what ever that's out there.
Implications - Truemors is essentially a social media/blogging website that combines the likes of Twitter and PopSugar; in fact, that's where the inspiration came from. The only difference is that this involves a rumor that can be read within minutes for those who want quick gossip. Plus, it gets everyone involved by allowing them to write posts themselves, which elevates the idea of interactivity. It's an interesting concept that has the qualities of a social media site, but is unique enough to stand out from what's on the web.
Guy Kawasaki's New Venture
Truemors.com
Trend Themes
1. Social Media/blogging Fusion - The fusion of social media and blogging, as demonstrated by truemors.com, offers disruptive innovation opportunities by providing a platform for quick gossip and user-generated content.
2. Quick Gossip Platforms - The rise of platforms like truemors.com that specialize in quick gossip presents disruptive innovation opportunities by catering to people's desire for up-to-the-minute rumors and information.
3. Interactive Social Media Sites - Interactive social media sites like truemors.com, which allow users to write posts and share their opinions, provide disruptive innovation opportunities by promoting active user engagement.
Industry Implications
1. Social Media - The social media industry can explore disruptive innovation opportunities by incorporating features from truemors.com, such as quick gossip and user-generated content.
2. Online News and Entertainment - The online news and entertainment industry can capitalize on disruptive innovation opportunities by creating platforms similar to truemors.com that cater specifically to quick gossip and rumors.
3. User-generated Content - The user-generated content industry can benefit from disruptive innovation opportunities by adapting the interactive nature of truemors.com, where users can actively write posts and share their opinions.