- May 5, 2007   Updated: Apr 14 2011
References: truemors
Did you hear that Guy Kawasaki, who has become well known to Trend Hunters, is expected to reveal his new secret venture later this month, Truemors (true rumors) is a site devoted to sharing information, emotions and opinions about what ever that's out there.

Implications - Truemors is essentially a social media/blogging website that combines the likes of Twitter and PopSugar; in fact, that's where the inspiration came from. The only difference is that this involves a rumor that can be read within minutes for those who want quick gossip. Plus, it gets everyone involved by allowing them to write posts themselves, which elevates the idea of interactivity. It's an interesting concept that has the qualities of a social media site, but is unique enough to stand out from what's on the web.