As part of its TimeSavers assortment, Bell & Evans introduced a frozen box of Grilled Chicken Breasts that only need to be heated in the microwave for about five minutes before serving.
In addition to having appeal to those who are pressed for time, this pre-grilled chicken product is all-natural, gluten-free and boasts no chemical additives or preservatives; the product consists of only boneless and skinless chicken breasts, water, salt and rice starch.
When it comes to the processing of the chicken, Bell & Evans uses an Air Chill System, which helps in tenderizing the meat. This slow chill system means that the meat travels along just about two miles of track over the course of nearly three hours, which also prevents the chicken's natural juices from being diluted by water or ice.
Microwaveable Chicken Breasts
Bell & Evans' Grilled Chicken Breasts Can Be Warmed in the Microwave
Trend Themes
1. Microwaveable Protein Products - The rise of convenience-driven products like Bell & Evans' Microwaveable Chicken Breasts will drive the development of more microwaveable protein-based meal solutions.
2. Clean Label Convenience Foods - As consumers seek out healthier and more natural food options, companies like Bell & Evans will continue to innovate with all-natural, preservative-free convenience foods like their Grilled Chicken Breasts.
3. Air Chill Processing - Bell & Evans' use of an Air Chill System demonstrates an opportunity to disrupt traditional methods of processing meat, and could lead to similar innovations and improvements across the industry.
Industry Implications
1. Convenience Foods - The microwaveable and all-natural aspects of Bell & Evans' Grilled Chicken Breasts make it a disruptive innovation in the convenience foods industry.
2. Frozen Foods - As part of Bell & Evans' TimeSavers assortment, the Microwaveable Grilled Chicken Breasts demonstrate an opportunity for innovation within the frozen foods sector.
3. Poultry Processing - Bell & Evans' Air Chill System is a disruptive innovation within the poultry processing industry, with potential for further improvements and advancements in meat processing methods.