New Balance introduces three heritage sneaker models in celebration of its annual Grey Day, where the brand honors the signature colorway. This latest pack features the 327 model, the 57/40 silhouette, and the XC-72 sneaker, which are now launching under the Worn by Anyone campaign. It is pushing the message of the versatility and progressive nature of the original design.
The 327 sneaker is made from mesh and suede throughout the upper and marked with a silver tonal N logo at the lateral side complete with a white midsole and black outsole. The 57/40 follows as it boasts a hybrid look made from a blend of nylon, mesh, and suede. The final sneaker stems from a 70s inspiration that has a dramatic textured outsole that extends to the mudguard.
Sustainable Neutral Lifestyle Sneakers
New Balance Launches Three Silhouettes for Grey Day
Trend Themes
1. Heritage Sneaker Revival - The release of New Balance's latest pack indicates a trend towards bringing back retro-style sneakers to the market.
2. Sustainable Fashion - New Balance’s launch of sneakers made with eco-friendly materials and production processes highlights a growing trend towards sustainable fashion in the industry.
3. Versatile Sneaker Design - New Balance's campaign for their Grey Day collection emphasizes the versatility and progressive nature of the sneakers, highlighting a trend towards functional design.
Industry Implications
1. Athletic Footwear - New Balance’s launch of three new sneaker models highlights a trend towards innovation in athletic footwear, specifically casual and versatile sneakers.
2. Sustainable Fashion - The use of eco-friendly materials and production processes in New Balance’s latest sneaker launch shows a trend towards sustainability in the fashion industry.
3. Retro Fashion - The release of three heritage sneaker models by New Balance indicates a trend towards bringing back vintage or retro fashion styles.