As well as being a producer of juices, concentrates and sparkling flavored water, Welch's is now adding Grape Apple Cider to its wide assortment of beverages.
The Grape Apple Cider is one of a variety of new drink flavors that's being launched in collaboration with Two Rivers Coffee. Rather than selling these cider products by the bottle, Welch's and Two Rivers Coffee agreed upon single-serve packets that can be prepared with hot water. These satchels work in a similar way to tea bags and as such, the products are specifically being marketed towards consumers who are seeking healthier alternatives to soda, coffee and sugar-laden hot chocolate.
As well as providing great flavor, these single-serve apple cider packets are also fortified with antioxidants and vitamins, including one's daily recommended intake of vitamin C.
Single-Serve Fruit Ciders
Welch's and Two Rivers Coffee are Offering 80-Calorie Cider Mixes
Trend Themes
1. Single-serve Cider Packets - Opportunity to disrupt the beverage industry by providing convenient, healthy, and flavorful single-serve options for consumers seeking alternatives to soda and coffee.
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3. Fortified Beverages - Opportunity to develop fortified beverages that not only taste great but also provide additional health benefits to consumers.
Industry Implications
1. Beverage - Disrupt the traditional beverage industry by offering single-serve cider packets that cater to health-conscious consumers seeking convenient and flavorful alternatives.
2. Collaborative Partnerships - Create collaboration opportunities between beverage brands to develop and launch new and unique drink flavors that cater to a variety of consumer preferences.
3. Health and Wellness - Innovate within the health and wellness industry by developing fortified beverages that not only taste good but also provide essential vitamins and antioxidants for consumers.