As part of UFO Urban Flying Opera, Carlo Ratti Associati created what it calls "the world’s first crowdsourced graffiti" wall, thanks to a project involving thousands of people and a swarm of drones to execute their vision. The large-scale art installation in Turin, Italy features artwork that was submitted by people and slowly came to life with sustainable spray paint over the course of two days.
The finished graffiti wall is not only interesting to look at but it also serves to tell a story through color and objects. While the gray layer sets the scene, the magenta layer offers a representation of the local community and its public spaces and the final blue layer unites the pieces.
For the highly collaborative project, Carlo Ratti Associati worked with local research and innovation organization Links and Russia's Tsuru Robotics.
Crowdsourced Graffiti Walls
Carlo Ratti Associati Created Art Painted by a Swarm of Drones
Trend Themes
1. Crowdsourced Graffiti - Opportunities for businesses to create collaborative art installations using crowdsourcing and technology.
2. Drone Swarm Art - Disruptive innovation opportunity for businesses to use drone swarms to create large-scale public art.
3. Sustainable Spray Paint - Businesses could explore the use of sustainable spray paint as an environmentally-friendly option for public art projects.
Industry Implications
1. Art - The art industry can use this concept to create unique art installations with wider community participation and increased sustainability.
2. Technology - The use of drone swarms and collaborative technology can be expanded in industries such as construction and design for large-scale projects.
3. Environment - Businesses in the environmental industry could benefit from the development of sustainable spray paint technology for use in public art projects.