American juice and smoothie company Jamba has unveiled two new caffeinated summertime beverages: 'Gotcha Matcha' and 'Bold 'n Cold Brew.' With the release of these two drinks, the company will also offer customers an all-new plant-based foam topping made to mimic the texture and taste of whip cream.
The 'Gotcha Matcha' consists of high-quality matcha produced in Japan, balanced with authentic green tea, which provides the drink with a source of natural caffeine. Alternatively, the 'Bold 'n Cold Brew,' is a sophisticated cold brew coffee topped with the company's new plant-based foam.
These new iced beverages are being marketed as breakfast drinks to pair with Jamba's grab-and-go food items such as the 'Egg & Cheese Handwich,' the 'Spring Veggie Egg Bake,' and the 'Classic Sausage.'
Naturally Caffeinated Juices
Jamba Launches New 'Gotcha Matcha' and 'Bold 'n Cold Brew' Beverages
Trend Themes
1. Naturally Caffeinated Beverages - Opportunities exist for companies to utilize natural sources of caffeine in their beverage offerings.
2. Plant-based Toppings - Developing plant-based alternatives to traditional toppings present disruptive innovation opportunities for food & beverage companies.
3. Breakfast Beverages - Creating breakfast-specific beverages to complement grab-and-go food items can appeal to customers seeking a convenient, hassle-free breakfast experience.
Industry Implications
1. Juice & Smoothie Companies - Juice & smoothie companies can capitalize on the trend of naturally caffeinated beverages by introducing new drink options with natural sources of caffeine.
2. Plant-based Food Companies - Plant-based food companies can develop innovative toppings to replace traditional ones and cater to the growing demand for vegan and vegetarian options.
3. Convenience Food & Beverage Companies - Convenience food & beverage companies can target customers seeking a hassle-free breakfast experience by introducing breakfast-specific beverage options to their lineup.