American juice and smoothie company Jamba has unveiled two new caffeinated summertime beverages: 'Gotcha Matcha' and 'Bold 'n Cold Brew.' With the release of these two drinks, the company will also offer customers an all-new plant-based foam topping made to mimic the texture and taste of whip cream.
The 'Gotcha Matcha' consists of high-quality matcha produced in Japan, balanced with authentic green tea, which provides the drink with a source of natural caffeine. Alternatively, the 'Bold 'n Cold Brew,' is a sophisticated cold brew coffee topped with the company's new plant-based foam.
These new iced beverages are being marketed as breakfast drinks to pair with Jamba's grab-and-go food items such as the 'Egg & Cheese Handwich,' the 'Spring Veggie Egg Bake,' and the 'Classic Sausage.'
Naturally Caffeinated Juices
Jamba Launches New 'Gotcha Matcha' and 'Bold 'n Cold Brew' Beverages
Trend Themes
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Naturally Caffeinated Beverages — Opportunities exist for companies to utilize natural sources of caffeine in their beverage offerings.
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Plant-based Toppings — Developing plant-based alternatives to traditional toppings present disruptive innovation opportunities for food & beverage companies.
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Breakfast Beverages — Creating breakfast-specific beverages to complement grab-and-go food items can appeal to customers seeking a convenient, hassle-free breakfast experience.
Industry Implications
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Juice & Smoothie Companies — Juice & smoothie companies can capitalize on the trend of naturally caffeinated beverages by introducing new drink options with natural sources of caffeine.
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Plant-based Food Companies — Plant-based food companies can develop innovative toppings to replace traditional ones and cater to the growing demand for vegan and vegetarian options.
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Convenience Food & Beverage Companies — Convenience food & beverage companies can target customers seeking a hassle-free breakfast experience by introducing breakfast-specific beverage options to their lineup.