Rejuvenating Winter-Ready Cosmetics

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Goop Launched Two New Products for the Face and Hands

To help consumers combat skin dryness during the winter months, Goop launched two new products that aim to rejuvenate the face and the hands.

The Goopglow Cloudberry Exfoliating Jelly Cleanser is a skincare product that brightens and smooths the complexion. The exfoliating jelly wash can be used for morning and night to leave the skin feeling soft. Cloudberry contains natural fruit enzymes and bitter orange peel to gently polish the skin and remove impurities.

The Goopgenes Nourishing Hand Cream aims to nourish and boost the appearance of youthful skin on the hands. It is made with a rich, yet lightweight formula that leaves the hands soft and smooth after one use. The hand cream includes jojoba seed extract leaves and a blend of nourishing butters.
Trend Themes
1. Winter-ready Skin Care - Opportunity for cosmetic companies to offer specialized products for the winter months
2. Fruit-based Skin Care - Opportunity for cosmetic companies to use natural fruit enzymes as a key ingredient in skincare products
3. Youthful Hand Care - Opportunity for cosmetic companies to provide hand creams that enhance the appearance of youthful skin
Industry Implications
1. Cosmetics - Cosmetics industry can benefit from offering specialized products for different seasons and weather conditions
2. Natural Cosmetics - Natural and organic cosmetics industry can use fruit enzymes as an alternative to harsh chemicals in their products
3. Hand Care - Hand care industry has the potential to offer products that enhance the appearance and health of hands

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